About Development Media International

Development Media International (DMI) runs radio, television and mobile campaigns to change behaviours and improve lives in developing countries. We generate evidence of impact using robust evaluations, and scale up the most effective campaigns to reach many millions of people.

It is widely assumed that media campaigns are an effective way to change behaviours in developing countries, but there is little robust evidence for this. We are building the evidence base, one issue at a time. We have recently finished a child survival RCT and are planning research studies for family planning and early childhood development.

Where the evidence base is sufficient, we run mass media campaigns that reach millions of people. We use the proven Saturation+methodology (saturation, science, stories) to change behaviours at population level, cost-effectively and sustainably. We are currently active in Burkina Faso and DRC, and are planning a campaign in Mozambique.

DMI is one of only eight NGOs in the world to be recommended by the US charity evaluator GiveWell.

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